MOTION DESIGN & ANIMATION
Scopes
Motion Design
Storytelling
After Effects
Typography
Immerse in the arts!
Affordable Art Fair is a global organisation that hosts exciting art fairs in Singapore, Hong Kong, Melbourne, and more! This project aims to capture the vibrant, magical and immersive atmosphere of the Melbourne Art Fair. The fair was hosted in the historical Melbourne Exhibition Building.
With a colourful and cartoonish style of animation, this motion graphic expresses the unique experience that the AAF offered in Melbourne, 2023.
*note: this is an academic project and is not directly linked to the AAF
visual frames
title sequence
Instagram reel
10-second bumper
storyboard
Some challenges addressed at the storyboarding stage were:
1. Which visual elements could represent the atmosphere of this event?
a. Their iconic bright pink palette
b. The Royal Exhibition Building where the event takes place
2. How should the story make the audience excited about this event?
a. Faster pacing with exciting music
b. Efficient visual composition and frame design